8 Shocking New Social Media Facts
So you think you know everything about how to market to your audience in the digital space? Well, the information in the following article will have you both questioning and rethinking how you perceive the consumer. You may argue that…
How Pinterest is Driving Results for the Food Network
Yet again, social networks continue to push brand recognition through their community channels but this time, we are talking about Pinterest. And it makes sense. The food network is all about recipes and getting its audience to salivate. What better…
Client-Convincing Stats and Graphs on Using Social!
WOWEEEEE! That is all I have to say when reading this article, graph, chart..whatever you want to call it! If you ever needed social media stats or beautiful infographs to sell your clients on the potential of using social media…
Sephora’s Success in Utilizing Social to Promote
If you LOVE beauty, make-up and social media, this is a great read with some key take-aways! Sephora is a perfect example of a brand that gets how to incorporate social media and emerging technology into their promotion and marketing…
How 5 Top Fashion Facebook Pages Market on Facebook
Brands are consistently having to re-evaluate their marketing strategies to gain and maintain customer loyalty. However, the challenge is and will continue to be…what tools and how to use them in order to not only stay top of mind but…
5 Reasons Mobile Is the Future of Sustainable Development
Did we ever doubt that mobile was going to be the future? With the improvements in mobile phone capabilities, mobile carriers offering competitive pricing (although it is still hard to find this in the US) and 3rd world countries jumping on the mobile bandwagon, there is reason to believe that mobile will be “the” way to access all information at all times.
Social Media and Non-Profits: Who is Leading the Way?
The infograph as part of this post deals with the non-profit world and its use of social media to build awareness and create engagement. It focuses on 8 different sectors and on a personal front, I am very happy to see that the animal cause is leading the pack!
How Social is the Web?
This beautifully designed and information heavy infographic illustrates the social media evolution from 2011 to 2012 in terms of usage on social networks. Key questions such as What are the top social networks?, How do internet users spend their time…
Who Are the Real Online Influencers?
I recall the “good-old days” when I had to develop a number of these powerpoint decks for Weber Shandwick’s Global PR digital practice, screenGRAB. Trying to convince some clients that they needed to incorporate the digital landscape into their overall PR strategy was like pulling teeth. For many other clients, they immediately understood the need.
50 Best Twitter Feeds in the Middle East
Soooo….you are working in the Arab Middle East OR you are developing a social strategy for a brand who wants to be promoted in this region…. Well, if you are on the hunt for some key influencers, this is the right place to look.