9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
We can begin this post with a very relevant stat highlighted in the article below. “Pinterest has accumulated 14.9 million users as of July 2012.”
Pinterest has been on the rise as a social platform since 2010 but even more so when their mobile app was created in early 2011. The fact that it is the 3rd most popular social network in the US should say enough.
Visual imagery is where it is at. Bottom line-people today are interested in video, photos-they want to see what people like, they want to share and receive accolades for what they posted, they want to be inspired, they want to show the world that there is more to them than just 140 characters and that they do more than just “like”.
There are some of us who want to take what we have put on Flickr and we want to share it with the world. But we also use the world for ideas, thoughts, comments…we want a focus group for our visions and our creativity.
But I digress…because this article is about brands, not individuals and definitely not me. It is about businesses promoting themselves on Pinterest. I have a friend who just recently received a job managing Avon. They have a good social presence however it can be improved…as so many brands can. Pinterest is a perfect medium to consider for branding purposes. But lets take it one step further…contests.
I worked on a sweepstakes contest on Facebook for DiscoverAmerica.com and it was a huge learning experience. How receptive will your audience be to a contest, is your audience on Facebook, the rules and regulations of creating a contest on Facebook (especially as FB rules changed midway through…isn’t that always the case will all platforms??)…
In the case of my friend on Avon, Pinterest is just an absolutely perfect place for them. With over 80% of women spending time on Pinterest, why would Avon not want to spend time building up fanfare in this space. Visually, what a GREAT arena to show some of the newest and greatest looks for makeup? After all, the audience is there. It is just up to Avon how they want to make use of it.
In the article linked below are a selection of several brands making use of Pinterest from a contest angle. The excitement just continues in the social atmosphere!
Click here for article.