The 36 Rules of Social Media
Only 36? Really? Actually, that is more than I even think I will remember. However as we all continue to make mistakes and learn from them, those mistakes will likely end up on this chart. I love visual content. I…
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
A Two in One Post: What is Powerful Content?
These two infographics just seemed like the chocolate and peanut butter of articles I read today or rather, “viewed”.
Why Brands are Becoming Publishers
With the infusion of the social footprint in today’s marketplace, it is not a foreign concept to be questioning where content fits. I like to think of it as the chicken and the egg approach.
7 Things Your Social Media Consultant Should Tell You
Anjali Mullany at Fast Company brings up some very relevant points in her article, “7 Things Your Social Media Consultant Should Tell You”. Having worked in the social media space both in-house, in-agency and in the past few years, on…
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
We can begin this post with a very relevant stat highlighted in the article below. “Pinterest has accumulated 14.9 million users as of July 2012.” Pinterest has been on the rise as a social platform since 2010 but even more…
How are marketers adopting new media campaigns?
“With the proliferation of mobile devices, are marketers struggling to keep their products and services in the eyes of their audiences?
21 Internet Stats That Will Blow Your Mind
So, stats are always changing, especially when it comes to the digital world. However, this is part of the territory…KNOWING YOUR FACTS. It is a big job…on the one hand, you need to produce, manage, develop…on the other hand, you…
Some cool tips: The Best Time to Send Emails, Tweets and Text Ads
Social Media, Email and Mobile, oh my! Wouldn’t the Wizard of Oz love this new version to their song? I am going to make this short and sweet. If you want to know the best time to tap into your…
Men vs. Women vs. The Social Web
I just happen to be interested in this sort of research…men vs women…where they spend their time online, etc. This type of information will always come in handy when thinking about digital strategy and the type of audience in which…