
Communication in the 21st century
Communication. What does this mean in the 21st century? Pigeon mail, Cyrano de Bergerac or the town crier…is that an app, are Cyrano or the town crier on facebook?

Best Social Media Campaigns of 2012
Here we go..it is the end of the year and this is the time when we will begin seeing articles such as this one highlighting the successes (and failures) of social media.

Jerusalem the Movie and My Current Challenge
My timing couldn’t have been better! I officially started working on the documentary film, Jerusalem a few weeks ago as a Marketing Consultant. It is a great project and of course I am passionate about the content which is what…

My Confusion with Social Media
I have to admit…I am officially stumped with social media. Or, maybe I am having an identity breakdown? To be totally candid, I am really not sure but my guess is that it is a combination of both. Keep in mind, I live in the US where freedom to express yourself has never been an issue…until now.

Luxury Brands in the 21st Century…Does Their Antiquated Marketing Strategy Work?
So, this was an interesting article. Not too surprising and I think what was most frustrating was the last sentence or rather question, “Why do they (luxury brands) want to remain so aloof?”

Social Commerce Part 1: 50% of Web Sales to Occur Via Social Media by 2015
Social Commerce…I know I have mentioned this in previous posts however here we are again, discussing the concept of making money through social media channels. And why not? After all, social media is being used to market brands so wouldn’t…

La Belle Ville: Montreal
Montreal, Quebec. La belle ville. My home. Although I left at a relatively young age, no other city has had the same place in my heart as the city of my birth. Although we moved to the US when I…

The State of Social Media Marketing
The changing tides of social media in the marketing arena…it is exhausting to keep up but if you don’t, you just might miss the next best thing. Or has anything really changed?

Great Song from the Other Side of the World
Yesterday I was spending some time with a good friend of mine from the UAE whose company I always enjoy because his lifestyle is so calming and relaxing…essentially the complete opposite of the hyperactivity you find in most New York City households.

Giant Screen Cinema Association & a Tribute to a Friend
I just returned from Sacramento, California where I was fortunate enough to participate in this years’ Giant Screen Cinema Association as part of the “Jerusalem IMAX 3D” (working title) delegation (wow…how formal that sounds!). It was an experience to remember!