The Power of Multiscreen Usage
In my previous post I included a link to a TechCrunch article entitled “If Content is King, Multiscreen is Queen”. The overall thinking is accurate but I am still not sure I 100% agree.
eCommerce 2012
Over the past week I have noticed eCommerce pop up in several articles as well as recently being contacted to consult on an eCommerce build for the Middle East. While these two angles are distinctly different, I find it interesting that a term which essentially kickstarted my digital career in 1999 is now rearing its head again.
The 36 Rules of Social Media
Only 36? Really? Actually, that is more than I even think I will remember. However as we all continue to make mistakes and learn from them, those mistakes will likely end up on this chart. I love visual content. I…
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
A Two in One Post: What is Powerful Content?
These two infographics just seemed like the chocolate and peanut butter of articles I read today or rather, “viewed”.
Why Brands are Becoming Publishers
With the infusion of the social footprint in today’s marketplace, it is not a foreign concept to be questioning where content fits. I like to think of it as the chicken and the egg approach.
7 Things Your Social Media Consultant Should Tell You
Anjali Mullany at Fast Company brings up some very relevant points in her article, “7 Things Your Social Media Consultant Should Tell You”. Having worked in the social media space both in-house, in-agency and in the past few years, on…
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
We can begin this post with a very relevant stat highlighted in the article below. “Pinterest has accumulated 14.9 million users as of July 2012.” Pinterest has been on the rise as a social platform since 2010 but even more…
How are marketers adopting new media campaigns?
“With the proliferation of mobile devices, are marketers struggling to keep their products and services in the eyes of their audiences?
Luxury Brands Rocking the Digital World
On a number of occasions I have posted articles focused on fashion in combination with digital. It is always interesting to see what these luxury brands are doing today in order to promote themselves in the world of digital. Luxury…