5 Fabulous Facebook Marketing Infographics
As Jeff Bullas states in his article linked below, “It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on the web is a Facebook user“.
With this in mind, can brands today risk not getting with the Facebook (and in general, social media) program? It must be recognized that creating a successful campaign as part of an entire marketing strategy is only the start. It is sort of like being an alcoholic but only reaching the stage where you can admit it.
In today’s mindset, it is the developing of the campaign and having the metrics to prove success which will convince any brand that it was money well spent. Likely, that will always be the justification needed. However, per Jeff’s statement above, the fact that the consumer is most probably spending some quality time in the network…to me, that is just pure incentive to come up with some savvy marketing ideas to drive their interest.
In the article and infographs here, you will find some very useful statistics of user behavior on Facebook and detailed tips of how to approach developing a campaign for your brand should you decide to jump on the social media bandwagon.