
Communication. What does this mean in the 21st century? Pigeon mail, Cyrano de Bergerac or the town crier…is that an app, are Cyrano or the town crier on facebook?

Here we go..it is the end of the year and this is the time when we will begin seeing articles such as this one highlighting the successes (and failures) of social media.

My timing couldn’t have been better! I officially started working on the documentary film, Jerusalem a few weeks ago as a Marketing Consultant. It is a great project and of course I am passionate about the content which is what…

I have to admit…I am officially stumped with social media. Or, maybe I am having an identity breakdown? To be totally candid, I am really not sure but my guess is that it is a combination of both. Keep in mind, I live in the US where freedom to express yourself has never been an issue…until now.

So, this was an interesting article. Not too surprising and I think what was most frustrating was the last sentence or rather question, “Why do they (luxury brands) want to remain so aloof?”

Social Commerce…I know I have mentioned this in previous posts however here we are again, discussing the concept of making money through social media channels. And why not? After all, social media is being used to market brands so wouldn’t…

Montreal, Quebec. La belle ville. My home. Although I left at a relatively young age, no other city has had the same place in my heart as the city of my birth. Although we moved to the US when I…

The changing tides of social media in the marketing arena…it is exhausting to keep up but if you don’t, you just might miss the next best thing. Or has anything really changed?

Yesterday I was spending some time with a good friend of mine from the UAE whose company I always enjoy because his lifestyle is so calming and relaxing…essentially the complete opposite of the hyperactivity you find in most New York City households.