Best Social Media Campaigns of 2012
Here we go..it is the end of the year and this is the time when we will begin seeing articles such as this one highlighting the successes (and failures) of social media.
The State of Social Media Marketing
The changing tides of social media in the marketing arena…it is exhausting to keep up but if you don’t, you just might miss the next best thing. Or has anything really changed?
eCommerce 2012
Over the past week I have noticed eCommerce pop up in several articles as well as recently being contacted to consult on an eCommerce build for the Middle East. While these two angles are distinctly different, I find it interesting that a term which essentially kickstarted my digital career in 1999 is now rearing its head again.
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
7 Things Your Social Media Consultant Should Tell You
Anjali Mullany at Fast Company brings up some very relevant points in her article, “7 Things Your Social Media Consultant Should Tell You”. Having worked in the social media space both in-house, in-agency and in the past few years, on…
Strategies for Brands to Dominate Pinterest and LinkedIn
Want to expand your audience reach and engage in other platforms besides the obvious 3? Can you guess what those are?? Yes? Good. Now here is the test. They start with the letters, F, T and Y. Hopefully you scored…
5 Fabulous Facebook Marketing Infographics
As Jeff Bullas states in his article linked below, “It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on…
8 Shocking New Social Media Facts
So you think you know everything about how to market to your audience in the digital space? Well, the information in the following article will have you both questioning and rethinking how you perceive the consumer. You may argue that…
Client-Convincing Stats and Graphs on Using Social!
WOWEEEEE! That is all I have to say when reading this article, graph, chart..whatever you want to call it! If you ever needed social media stats or beautiful infographs to sell your clients on the potential of using social media…
Sephora’s Success in Utilizing Social to Promote
If you LOVE beauty, make-up and social media, this is a great read with some key take-aways! Sephora is a perfect example of a brand that gets how to incorporate social media and emerging technology into their promotion and marketing…