Luxury Brands in the 21st Century…Does Their Antiquated Marketing Strategy Work?
So, this was an interesting article. Not too surprising and I think what was most frustrating was the last sentence or rather question, “Why do they (luxury brands) want to remain so aloof?”
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
Luxury Brands Rocking the Digital World
On a number of occasions I have posted articles focused on fashion in combination with digital. It is always interesting to see what these luxury brands are doing today in order to promote themselves in the world of digital. Luxury…
Michael Kors and His Digital Red Carpet
According to Rachel Strugatz of WWD, “Michael Kors will amp up its digital presence this week with the redesign of Destination Kors and the introduction of new digital video and content series, “Living the Kors Life.” The editorial content arm…
Fashion Meets Art: Ferragamo at the Louvre
What an opportunity to sit in one of France’s most exquisite palaces/museums to experience the collection of one of Italy’s most talented and creative design geniuses…talk about camaraderie between European greats!
Elie Saab Le Perfume (video)
Lebanese designer, Elie Saab, has created what I believe to be one of the most subtle and sophisticated perfumes to date. His sense of style, both in fashion and now in cosmetics, takes the competition to an entirely new level….
L’Odyssée de Cartier (video)
Another beauty! Stunning! Powerful music accompanied by out of this world sets, photography…a storyline which makes the surrealists look normal…
Christian Dior & Depeche Mode (video)
Beautifully put together…clean, dramatic, picture perfect. To have the opportunity to run through the halls of Versailles…what a dream!