Best Social Media Campaigns of 2012
Here we go..it is the end of the year and this is the time when we will begin seeing articles such as this one highlighting the successes (and failures) of social media.
The Power of Multiscreen Usage
In my previous post I included a link to a TechCrunch article entitled “If Content is King, Multiscreen is Queen”. The overall thinking is accurate but I am still not sure I 100% agree.
eCommerce 2012
Over the past week I have noticed eCommerce pop up in several articles as well as recently being contacted to consult on an eCommerce build for the Middle East. While these two angles are distinctly different, I find it interesting that a term which essentially kickstarted my digital career in 1999 is now rearing its head again.
The 36 Rules of Social Media
Only 36? Really? Actually, that is more than I even think I will remember. However as we all continue to make mistakes and learn from them, those mistakes will likely end up on this chart. I love visual content. I…
A Two in One Post: What is Powerful Content?
These two infographics just seemed like the chocolate and peanut butter of articles I read today or rather, “viewed”.
5 Fabulous Facebook Marketing Infographics
As Jeff Bullas states in his article linked below, “It is projected that Facebook will have one billion users by 2013. The world has just over two billion internet users globally which means that nearly one in two people on…
Using Pinterest as Part of Your Marketing Strategy
The social network Pinterest has been growing like rapid wildfire in a very short time frame. Although most would prefer to focus on sites like Twitter and Facebook, it would be foolish not to incorporate this image-focused site as part of the brand’s social strategy.