The State of Social Media Marketing
The changing tides of social media in the marketing arena…it is exhausting to keep up but if you don’t, you just might miss the next best thing. Or has anything really changed?
eCommerce 2012
Over the past week I have noticed eCommerce pop up in several articles as well as recently being contacted to consult on an eCommerce build for the Middle East. While these two angles are distinctly different, I find it interesting that a term which essentially kickstarted my digital career in 1999 is now rearing its head again.
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
A Two in One Post: What is Powerful Content?
These two infographics just seemed like the chocolate and peanut butter of articles I read today or rather, “viewed”.
9 Businesses Using Pinterest Contests to Drive Traffic and Exposure
We can begin this post with a very relevant stat highlighted in the article below. “Pinterest has accumulated 14.9 million users as of July 2012.” Pinterest has been on the rise as a social platform since 2010 but even more…
Strategies for Brands to Dominate Pinterest and LinkedIn
Want to expand your audience reach and engage in other platforms besides the obvious 3? Can you guess what those are?? Yes? Good. Now here is the test. They start with the letters, F, T and Y. Hopefully you scored…
Behind the Scenes of 4 Hot Social Media Campaigns
I had recently posted an article on how Sephora had organized a very successful social media campaign to promote their brand through their “15 Days of Beauty Thrills” sweepstakes. However, they are not the only brand to be creating out…
Relevant Pinterest Stats (worth including in your strategy!)
Pinterest has been one of the hottest social networks to show up since…well, since the last cool community site. In all seriousness, Pinterest looks like it will be around for some time and why not? After all, it is visual…
How Pinterest is Driving Results for the Food Network
Yet again, social networks continue to push brand recognition through their community channels but this time, we are talking about Pinterest. And it makes sense. The food network is all about recipes and getting its audience to salivate. What better…
How Social is the Web?
This beautifully designed and information heavy infographic illustrates the social media evolution from 2011 to 2012 in terms of usage on social networks. Key questions such as What are the top social networks?, How do internet users spend their time…