
Behind the Scenes of 4 Hot Social Media Campaigns
I had recently posted an article on how Sephora had organized a very successful social media campaign to promote their brand through their “15 Days of Beauty Thrills” sweepstakes. However, they are not the only brand to be creating out…

Sephora’s Success in Utilizing Social to Promote
If you LOVE beauty, make-up and social media, this is a great read with some key take-aways! Sephora is a perfect example of a brand that gets how to incorporate social media and emerging technology into their promotion and marketing…

Dubai…and then some
I just returned from a trip to the Middle East which included time in Israel and the Emirates. However, for the purpose to creating “bite-size” chunks, I will focus this post on the Emirates, primarily Dubai.
The Emirates, along with a long list of other exotic geographic locales, has been on my bucket list for quite a few years. 2012 was the year to check off the Emirates (although I never realized how much I would love it so there may be a few more check marks added!).