How Pinterest is Driving Results for the Food Network
Yet again, social networks continue to push brand recognition through their community channels but this time, we are talking about Pinterest.
And it makes sense. The food network is all about recipes and getting its audience to salivate. What better way to do that than through beautiful photographs… and what better place to showcase those images and recipes than through Pinterest?
“Pinterest continues to be a top social referrer for FoodNetwork.com site traffic. In May, for example, Pinterest drove more than 305,000 visits and more than 640,000 page views to FoodNetwork.com.”
Not only that but the Food Network has realized the value in incorporating Pinterest in building momentum for upcoming shows and recipes. Sounds like a pretty good solid social strategy to me!