Luxury Brands in the 21st Century…Does Their Antiquated Marketing Strategy Work?
So, this was an interesting article. Not too surprising and I think what was most frustrating was the last sentence or rather question, “Why do they (luxury brands) want to remain so aloof?”
How Social Media, Mobile and Video Influence Apparel Purchases
How far we have come when shopping digitally. I recall way back in the day (1999) when I decided to give the online world a second chance. (My first stint was in 1996 when I worked on the Grammy Awards website and we had to build for 14.4 modems!)
Luxury Brands Rocking the Digital World
On a number of occasions I have posted articles focused on fashion in combination with digital. It is always interesting to see what these luxury brands are doing today in order to promote themselves in the world of digital. Luxury…
Michael Kors and His Digital Red Carpet
According to Rachel Strugatz of WWD, “Michael Kors will amp up its digital presence this week with the redesign of Destination Kors and the introduction of new digital video and content series, “Living the Kors Life.” The editorial content arm…
Cartier Tank-short film…STUNNING & POWERFUL
What makes this short film so powerful are the historic images which represent Cartier in its start and its continual growth. These images in tandem with the incredible and hair-raising music are a combination that push you to watch this…
Of course Chanel and sexy always go hand in hand…this is no exception. Worth a look-a short film on “The LITTLE BLACK JACKET”: TAIPEI EXHIBITION OPENING. You will also find a photo gallery of the little black jacket as it…
Sephora’s Success in Utilizing Social to Promote
If you LOVE beauty, make-up and social media, this is a great read with some key take-aways! Sephora is a perfect example of a brand that gets how to incorporate social media and emerging technology into their promotion and marketing…
How 5 Top Fashion Facebook Pages Market on Facebook
Brands are consistently having to re-evaluate their marketing strategies to gain and maintain customer loyalty. However, the challenge is and will continue to be…what tools and how to use them in order to not only stay top of mind but…
Fashion Meets Art: Ferragamo at the Louvre
What an opportunity to sit in one of France’s most exquisite palaces/museums to experience the collection of one of Italy’s most talented and creative design geniuses…talk about camaraderie between European greats!
Elie Saab Le Perfume (video)
Lebanese designer, Elie Saab, has created what I believe to be one of the most subtle and sophisticated perfumes to date. His sense of style, both in fashion and now in cosmetics, takes the competition to an entirely new level….