Sephora’s Success in Utilizing Social to Promote
If you LOVE beauty, make-up and social media, this is a great read with some key take-aways!
Sephora is a perfect example of a brand that gets how to incorporate social media and emerging technology into their promotion and marketing campaigns. In addition to using Twitter, Pinterest, Instagram and Facebook, Sephora has heavily relied on mobile (they have seen a 300% increase in mobile shopping) to build awareness and momentum around their products.
With their strong following in all their community and mobile spaces, it was only logical that the next step for Sephora would be to devise a sweepstakes campaign, which they called “15 Days of Beauty Thrills”.