This article comes at a great time in my post writing. Just as I have been focused on communication breakdown, whether at work or in one’s personal life, people have lost all sense of what is appropriate in how to…
Social Media Summary for 2012
Only a few more days until 2013 so it only makes sense that we should summarize how social media and social networking has evolved over 2012. Nielsen has come out with a report of statistics that cover everything from social…
Communication in the 21st century
Communication. What does this mean in the 21st century? Pigeon mail, Cyrano de Bergerac or the town crier…is that an app, are Cyrano or the town crier on facebook?
Best Social Media Campaigns of 2012
Here we go..it is the end of the year and this is the time when we will begin seeing articles such as this one highlighting the successes (and failures) of social media.
Jerusalem the Movie and My Current Challenge
My timing couldn’t have been better! I officially started working on the documentary film, Jerusalem a few weeks ago as a Marketing Consultant. It is a great project and of course I am passionate about the content which is what…
My Confusion with Social Media
I have to admit…I am officially stumped with social media. Or, maybe I am having an identity breakdown? To be totally candid, I am really not sure but my guess is that it is a combination of both. Keep in mind, I live in the US where freedom to express yourself has never been an issue…until now.
Luxury Brands in the 21st Century…Does Their Antiquated Marketing Strategy Work?
So, this was an interesting article. Not too surprising and I think what was most frustrating was the last sentence or rather question, “Why do they (luxury brands) want to remain so aloof?”
The State of Social Media Marketing
The changing tides of social media in the marketing arena…it is exhausting to keep up but if you don’t, you just might miss the next best thing. Or has anything really changed?
The Power of Multiscreen Usage
In my previous post I included a link to a TechCrunch article entitled “If Content is King, Multiscreen is Queen”. The overall thinking is accurate but I am still not sure I 100% agree.
Over the past week I have noticed eCommerce pop up in several articles as well as recently being contacted to consult on an eCommerce build for the Middle East. While these two angles are distinctly different, I find it interesting that a term which essentially kickstarted my digital career in 1999 is now rearing its head again.